Thursday, 14 April 2016

What are the impacts of mobile apps on customers?

The hurly burly burst of the mobile application market is popularly known as ‘mobile app revolution’. If you recall the massive box of software, with 100 pages of manual that would cost $1000, has become days of past. Now it only takes a minute to download and start using the application instantaneously. But, with the pace this is going, entrepreneurs agree that the recent changes occurring in the mobile app revolution is just the beginning.

There was a time when online shopping was considered a threat and unreliable because it was unable to make its headway to entrust the audience. Apps are vigorously creating a new global market economy. According to Gartner, minimum 17.7 billion apps will be downloaded this year. It is accelerating because people now can afford to buy mobile than computers. We all are likely using a smart-phone in both a personal and professional capacity. There has been a paradigm shift in the mobile application development as this arena is shaping to be ‘Mobile World’.

A-Z applicability of mobile applications:
Smart phones have made the tasks easier and simpler. Experts encourage small scale business to design mobile application. Here are the set of things or applicability of mobile applications.
  • Booking a movie, air or train ticket
  • Enjoy home deliveries from any restaurant
  • Ecommerce shopping
  • Learn tutorials of any subject
  • Get health tips, Read books and Play games
  • Buy clothes of any brands online
  • Set reminders and alarms
  • Watch live telecast of any important events
  • Get the latest news updates across the country and the world
  • Communicate via social medias
  • Make free calls to other states and nations
  • Listen to the most recent music
  • Send and receive mails
  • Easy surfing and downloading of specific subjects
  • Finding a doctor or lawyer
  • Search for nearby party places or places to visit.

Which mobile apps sell and which doesn’t?

It has so just become simple that today, for every occasions, an app is available; some are utilitarian while others can be off-the-wall. Some are brainstormed and absolutely practical, while few are absurd and unethical. Others are informative i.e.tells you weather in a distant city; some are meaningless i.e.throw angry birds at green pigs. But, one thing is certain that the apps which sold and earned billion dollars were not at all intuited to collect so much fame. It all depends on the end users, eventually.

Impacts of the revolution and its reasons:

It can’t be exaggerated if it is said that the mobile applications in Android, iPhone, Blackberry and Windows have easily surpassed the desktop applications, overall. According to a recent survey, 8 out of 10 online-shoppers use mobile applications for convenience, and easy experience.
  • Apps being highly scalable, it solves many complex problem for the uses nowadays.
  • Sharing or marketing or promotion has become really easy.
  • Many apps are acting as virtual wallet so there is no need to keep cash in your pocket; that’s an added advantage for the customers.
  • Before the inception of the mobile apps, smart-phones were a solitary source for entertainment but the scenario has changed totally as it is now used for different purposes.
  • With safety and security becoming a huge concern for the mobile apps, it is likely that the new apps will lay stress on these aspects and create a more secure and reliable app ecosystem.
  • Only smooth, useful, engaging, and user-friendly mobile apps will survive in the compelling mobile app market.
  • Cross-channel promotion boost sales and improve ROI.
  • The good thing about this industry is that any smart geek can jump into it and earn dollars. There’s no any legit barrier to its entry.
  • Apps that are loaded with information on inventory, product features and provides value to the customers, surely gets applauded in the market sooner or later.

Connection: Customers and apps

The enterprise is truly understanding the mindset of the customers & accordingly, they try to entice customers to engage, convert, and shop. Mobile Application is an intermediate path to attach the end users and the organization. It is a kind of breakthrough in the tech-world that the bridges the gap in the market. It is dependent on, and solely subjected to the customers satisfaction. This connection is the shortest way for the mobile app developers to be lucrative.

Mobile Application has a bright forward-looking days ahead, and sure enough to change the present ‘Mobile app revolution’. Do you have any strategies to be the part of this revolution?


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