Friday, 30 June 2017

Hold On Users, You Don’t Need To Delete The App

Users don’t stay if you don’t give them the reason to stay. It’s general if you are watching TV and following any TV show, but it shows the similar set of things every day, you will stop watching it, right? Well, the similar thing happens with your mobile app as well. Users will throw your app right away from their phone if it falls back in interesting them or entailing them with something that they don’t already have. Yes, I know there is no such thing as innovation left now, everything single thing has an app, but you better know that this is the era where on the one side there is innovation and on the other side, you better watch for it, it’s death.



I know, being indulged in mobile application development company and being in trend always and keeping the pace with the upcoming techs is a challenging job with roadblocks in the way. With all these efforts, if users still end up deleting your app, yes it is heartbreaking. Well, all sympathies don’t go your way as you are the one digging your own grave. Let me remind you, intrusive ads, annoying push notifications, bad user experience and lack of updates. If this is the road map you have followed, no wonder why users delete your app. How can you let loose these essentials when you are striving hard for users and the number of download figures with a lack of innovation and competition right on your head. The recent study depicted that only 10 to 20% of mobile apps stay on the user's device, the rest of them are deleted permanently just after a single use. So, if you want to grab a seat in these 10 to 20% of the mobile apps, here’s a list of what you need to do.


1) User experience



You must have heard this plethora of times, but I am talking about the first time. The first impression is the last impression, ever heard of this? Of course, yes, I guess. Well, when the user navigates the app for the very first time, it should leave a positive impact on the user. They should not be stressed as to where to go, how to go, what to do. Make them aware of your app and its functioning and not to forget to tell them they are always free to submit their grievances. You should always be on your toe to redress it.


2) Easy onboard



Coming up with a smooth onboard process is something that can engage the users or at least don’t compel them to delete the app. What mobile app development India has done has made the account creation and logins quite easy. Sign up steps and multiple registration options are also reduced to avoid the confusion on the part of the user. Entailing the users with tons and tons of information leads them to delete your app.


3) Excessive notifications

You are in the middle of driving, waiting for the updates of your business meeting and you see your mobile screen blink hoping it to be your meeting update but what it is? A mere notification about an app. Well, when this happens on a roll, it can leave the user very irritated and force them to delete the app permanently.


4) Frequent updates


Availing the users with something new to explore in regular time intervals keep the user on the toes. There is always a flair of excitement and your app is in the talks, which of course save it from being deleted permanently. And yes, not to forget to keep your user always informed about the change you bring.

Read More: What are the impacts of mobile apps on customers?

5) Enchant


Users are always in a hunt of attractive deals that can benefit them. If they find some really enticing discount offers or bonus, they will not delete your app that’s for sure, but they will also spread the positive word as well. Keep a track of your users and see if some of them have not visited your mobile app for a while, then try to engage them by providing some special offers.


6) Work on the feedback



Feedback option is not just for the looks, your user and their suggestions are valuable and your user should be in the know of the same. Hence, work on the suggestions and make changes in your mobile app likely to keep your audience engaged and not delete your app.

1 comments:

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