Showing posts with label mobile application development. Show all posts
Showing posts with label mobile application development. Show all posts

Thursday, 15 September 2016

5 Factors to look over to make your mobile app Super-Perform

87% of C-Level executives say they have a formal mobile strategy but it seems that more than 75% of the mobile apps that are uploaded everyday fails to gain the momentum and ultimately fumbles somewhere. I am talking because mobile applications have dominated the way online commerce world works. Not only the commerce world but the other sectors are affected strongly because of this. There is only one thing you can do about it- Take Action. Yes, if you don’t do anything now, then there is a 90% chance of your business going down.

Let’s talk of the other side. The business which had mobile applications developed as their startup-need or a catalyst, also failed to maintain the acceleration. Why? In this article, we will talk about the other side- the factors that are responsible for downgrading the mobile apps and eventually the business.  Everyone has a smart phone and wants to perform every action using their phone.

Let us get into the details of these factors:

Incompatible to Cross platforms

You refer your friend to download the mobile application you loved but the only problem is that he has iPhone and when he installs it, he  doesn’t feels the same about the app. That is not good. Why would this happen? It’s because the application is not made compatible for all platforms. You can’t just make the mobile app for android or iOS, at least looking at the cut throat scenario today. You will directly cut down the half of the ocean since today’s e-ocean is made of both largely. Thus, if you consider this element in mind and use it as shield, there is no way your mobile app will downperform.

Lengthy Beginning Process

The sign up, sign in or log in should be simple and easy. It says ‘Not Lengthy’. Some applications ask for birth date, birth place, etc. Is that necessary? People don’t have time for such silly things. The developers just need to keep in mind that this is definitely not going to work. For instance, if there is only 4-6 empty box to sign up, anyone will be willing to do it rather than making it 2 page bundle full of questions.

Read More: Utilize Android Apps to Turn Your Business into a Runaway Success

Intuitive Design

First impression is the best impression. You enter into a new house, be it of friends or guest, and you judge it from the first inside look when you step your feet. It’s all about the design when the users have entered your house. It’s upto you that you want them to be their house or home. Design, to be precise, Intuitive design, that means how the user will like to have your home to be in, plays a very important part in super boosting the leverage of your business.

Marketing Strategy

Your application is multi platform, excellent designed and has the simplest sign up process but the promotion is not up to the mark. You know that the movie to be released will be worth watching once but what if you don’t know at first place that the movie is releasing. Well, that is the part where you can’t blame anything but the marketing strategy.

Security Breach

When there is a risk of your personal data to leak, would you even consider it for any bargain? Then, it’s clear that it would be the same with the mobile applications. No user would like a security breaching. Thus, this is also one of the vital and significant factors which if used positively then be it any season of the year, your mobile application would roll over the audience totally.

Now, you ought to be aware about these factors if you want to dominate the app development market and be the pioneer of the app development company.

Thursday, 14 April 2016

What are the impacts of mobile apps on customers?

The hurly burly burst of the mobile application market is popularly known as ‘mobile app revolution’. If you recall the massive box of software, with 100 pages of manual that would cost $1000, has become days of past. Now it only takes a minute to download and start using the application instantaneously. But, with the pace this is going, entrepreneurs agree that the recent changes occurring in the mobile app revolution is just the beginning.

There was a time when online shopping was considered a threat and unreliable because it was unable to make its headway to entrust the audience. Apps are vigorously creating a new global market economy. According to Gartner, minimum 17.7 billion apps will be downloaded this year. It is accelerating because people now can afford to buy mobile than computers. We all are likely using a smart-phone in both a personal and professional capacity. There has been a paradigm shift in the mobile application development as this arena is shaping to be ‘Mobile World’.

A-Z applicability of mobile applications:
Smart phones have made the tasks easier and simpler. Experts encourage small scale business to design mobile application. Here are the set of things or applicability of mobile applications.
  • Booking a movie, air or train ticket
  • Enjoy home deliveries from any restaurant
  • Ecommerce shopping
  • Learn tutorials of any subject
  • Get health tips, Read books and Play games
  • Buy clothes of any brands online
  • Set reminders and alarms
  • Watch live telecast of any important events
  • Get the latest news updates across the country and the world
  • Communicate via social medias
  • Make free calls to other states and nations
  • Listen to the most recent music
  • Send and receive mails
  • Easy surfing and downloading of specific subjects
  • Finding a doctor or lawyer
  • Search for nearby party places or places to visit.

Which mobile apps sell and which doesn’t?

It has so just become simple that today, for every occasions, an app is available; some are utilitarian while others can be off-the-wall. Some are brainstormed and absolutely practical, while few are absurd and unethical. Others are informative i.e.tells you weather in a distant city; some are meaningless i.e.throw angry birds at green pigs. But, one thing is certain that the apps which sold and earned billion dollars were not at all intuited to collect so much fame. It all depends on the end users, eventually.

Impacts of the revolution and its reasons:

It can’t be exaggerated if it is said that the mobile applications in Android, iPhone, Blackberry and Windows have easily surpassed the desktop applications, overall. According to a recent survey, 8 out of 10 online-shoppers use mobile applications for convenience, and easy experience.
  • Apps being highly scalable, it solves many complex problem for the uses nowadays.
  • Sharing or marketing or promotion has become really easy.
  • Many apps are acting as virtual wallet so there is no need to keep cash in your pocket; that’s an added advantage for the customers.
  • Before the inception of the mobile apps, smart-phones were a solitary source for entertainment but the scenario has changed totally as it is now used for different purposes.
  • With safety and security becoming a huge concern for the mobile apps, it is likely that the new apps will lay stress on these aspects and create a more secure and reliable app ecosystem.
  • Only smooth, useful, engaging, and user-friendly mobile apps will survive in the compelling mobile app market.
  • Cross-channel promotion boost sales and improve ROI.
  • The good thing about this industry is that any smart geek can jump into it and earn dollars. There’s no any legit barrier to its entry.
  • Apps that are loaded with information on inventory, product features and provides value to the customers, surely gets applauded in the market sooner or later.

Connection: Customers and apps

The enterprise is truly understanding the mindset of the customers & accordingly, they try to entice customers to engage, convert, and shop. Mobile Application is an intermediate path to attach the end users and the organization. It is a kind of breakthrough in the tech-world that the bridges the gap in the market. It is dependent on, and solely subjected to the customers satisfaction. This connection is the shortest way for the mobile app developers to be lucrative.

Mobile Application has a bright forward-looking days ahead, and sure enough to change the present ‘Mobile app revolution’. Do you have any strategies to be the part of this revolution?

Wednesday, 1 January 2014

Things to Know Before Developing a Mobile Application

Mobile Application Development
With the flourishing field of mobile applications, almost everyone is creeping into this business and as a part of it this industry has some unwanted apps that neither benefit the user nor to the app maker. Most of the app failure is due to improper research before its development. Mobile apps Development Company should know the exact target and necessary thing they want to achieve in the market with the app. Without keeping any pre-conceived notions in mind, app making for mobile or tablet needs a set of steps to be followed before actually starting to make an app.

Here is complete set of guidelines or advice that mobile apps development should precede before developing an app.

Clarity With Goal of App Making
The whole and sole of app making does not only include the process of making money. Some apps are delivered to the market as a cause of social responsibility or leveraging influence over others. Some apps may be the investment as a part of marketing ones business or other stuffs. So the app maker should intrinsic clarity about the future of the app and design, set and formulate strategies for app making accordingly. Dividing the complete procedure for app making into discrete steps for enhanced result is must.  If the goal is clear, the way to reach the goal will be automatically be unhindered.

App Costing or Charges of App
This step is utmost important because knowing the current market scenario and economic consideration of company has to be made in an unbiased manner. It’s according to the allotment of resources and requirement of mobile app developers for a particular project that the decision of app cost has to be made. If the app is being made for personal interests than it’s applicability on app stored has to be check out for whether it is free or charged. The prime monetization of app can be through its effective downloads on app store. Also working with client projects, it’s important to dart in with clarity of when, how and at which milestone the payment has to be made.

Allocation of Resources
For a particular project of mobile app, it is indeed necessary to generate a wire-framing of resources that are needed to be imparted for successful completion of it. Mobile app development requires inherit collaboration between developers, designers, APK developers, marketing sector and reporting person of the project to the client. Before starting up a mobile app development project it becomes necessary to analyze how, what and where your personnel has to be occupied with work that can provide extraordinary results for project enhancement.

Integrity With Platforms And Updates
Most of the app developers find inconveniences in choosing the right platform for app development. In recent market, Android and iOS are the leading platforms with Windows and Blackberry lagging behind considerably. As all the platforms have their own app demands and drafting, correct choice of platform is necessary. Also mobile apps development companies should remember that the app is not over once it is launched. Updates and Upgrades are focusing part of the applications that most clients demand and it is essential to stay tall among others in the market.

Keeping these points in mind and considering app development as a methodological process, mobile apps development business has to be tactfully handled to get prime benefits out of it. App making will then be much easier and give efficient results to the developers. Mobile applications have become an integral part of Smartphone users and they are also going to see more hikes in nearby future giving more opportunities to mobile apps developers.

Monday, 11 November 2013

Why Most Mobile Apps Fail?

Why Mobile Apps Fail
Market of mobile app is running thick and fast. Many apps are launched day-to-day but all these apps do don’t get success in the market. WHY? Building a mobile app is not just sufficient for the company. They must try to build a business in the market.

Target Audience - “Adapting From The Influencers”
Firstly, the target audience of the mobile app has to be fixed. Promotional strategies are not pre-defined so as to get the app run longer. Moreover, mobile market research of previous apps is not done to examine the significance of own product. Keeping it simple and straightforward is another task that most mobile app developer does not follow. With the intent of making a hi-fi app, mobile app development companies deliver such complicated product that it seems a burden to the user. Trying to inculcate everything in a small package of app towards other apps because same featured app are available in plenty.

Features - “At The Cost Of Actual Usability”
Shorter battery life, graphics and visual effects that are not appealing, high storage space in mobile are some of the other reasons which lead to mobile application failure. Mobile app developer needs to think as a user before developing the app and understand demand of the user. Adapting the new things may not be easy for the user so by studying the competition in the market, try to give them something that may have edge over the others. Stick to only one concept for which the app has been developed. Irrelevancy of the app ruins the sustainable development of the app in the market after its publishing.

Marketing - “Strength Can Turn Into Weakness”
Marketing is another most important aspect that most mobile app development companies fail to do. Mobile marketing is a crucial in this vast ocean of app world. When you have worked months over to some design, formatting, UI and other aspects of the app, then why to shadow the marketing part of it? Give one prominent reason to the user to enhance the utility of mobile app and market accordingly. The best way to achieve this is by offering them free app or making them one time pay. Regardless of the fact that mobile app developer gives classy features and marvelous display, if the product is not marketed properly it will surely fail.

Mobile App Development Company thus needs to ensure that developing an app as well as framing its future resides in their hands. So better to keep an eye on ever-changing market and let the user distinguish yourself from others.

Wednesday, 19 June 2013

Mobile Website Vs. Mobile App - Which One is Best For Your Business?

Mobile Website Vs. Mobile App
Having a strong online presence for your brand is not enough but at the same time having a powerful mobile strategy for your brand is also extremely important. Mobile sites are usually cheaper than Mobile application development. But mobile sites are relatively easy to update. You often have to make adjustments for each different mobile operating system in order to update applications. With an app you target only one platform but with an optimized web site you target all the browsers in the world. It is quite complex to monitor customer in an app but there exists plenty of tools for the website. Hiring appropriate mobile application developers is an important and not an easy task.

Various benefits of Mobile application development compared with developing mobile websites are as follows:
  • Less internet restrictions: Mobile websites always require the user to be connected to the internet in some way. While a lot of apps do not require internet connection and can be used offline.
  • Strong mobile engagement: Creating a mobile website is a great start to going mobile but it is just that a mere start. Mobile sites can’t really give you any insight into how people actually use mobile. But in order to capture the real opportunity of mobile, you only need to have an application developed by mobile application developers. Applications are a better platform for engaging users based on how they actually use mobile.
  • Cooler visuals: Due to various restricted bandwidth and technology reasons, the effects and graphics on a mobile website can be very limited. Mobile apps also have the powerful capabilities to portray high quality graphics and effects, which presents users with a better and enhanced looking visual.
  • Better user experience: Applications have a stronger capability to create a better user experience than mobile website. Applications are altogether a better experience when people are using them frequently.
  • More Features: Mobile apps give you unlimited access to the phone’s features such as GPS capabilities, the camera, microphone, etc. while mobile websites can give you very limited access to the phone’s capabilities.
  • Speed: Mobile apps also have the ability to run a lot faster than mobile websites.
  • Navigation: Navigation on mobile websites can be somewhat static. But on apps it can have a more interactive user interface.
  • Perceiving application as better with respect to mobile website: From the statistics point, it is believed that near about 70% of total users said they prefer mobile apps as compared with mobile websites. They preferred apps because they strongly believe that apps are more fast, convenient and easier to browse compared as with websites.
  • Interaction time: Users actually use apps more frequently and also for much longer amount of time if they have started liking it as compared with the mobile website. So your application is likely to gain enough value to get maximum users spending much quality time interacting with your related content.