The present era is all about startups, entrepreneurs, mobile apps. To
be blatant, technology is the only thing that’s trending. Take any
of the fields, the only way it is being uplifted is through tech
support as they are the guiding ways to grab more users. The big
players are searching how these users can connect and consume
content. Users are on the verge where there are so many nuances
coming to their ways and which one to grab is really making their
head spin. Getting in touch with the new technologies and techniques
will assist the business to stay ahead of the competition. Here are
some of the content marketing trends that should be watched out to
frame the strategies for the upcoming year.
1) Increasing users in Virtual Reality
Well, you must have heard a lot about VR this year. This sector has
already been started integrating into sports, entertainment and real
estate. There are no divergent ways to the fact that marketing people
are going to incorporate this trend into their content marketing. The
big players like Facebook, Apple have already started working and
investing heavily in VR. Mobile app development companies have
also recognized this trend and have started investing not just in VR
but also in AR. By the end of 2017, the estimated spending in VR and
AR is around $3 billion. All these nuances are going to flourish
through the content only. Blogs, press releases, ads, media all these
channels have the AR and VR in sight. These should be the targeted
sectors of your content strategy.
2) Personalized content with AI
Information is all around you. We can say that the content has
captured us. You start your morning on Instagram or Facebook post,
then you head for taking a newspaper, you reach the office you will
plenty of sites to gather information from. So, this is how your
routine has been framed. Well, not all content captivates you, you
connect to those contents that can relate to you. It can either be
some problem you are facing, or it can something of your like and
interest. So, another point in framing the content marketing strategy
is integrating AI. AI will make content production highly productive
and personalized. You can take an example of YouTube, you search one
thing and it will give similar suggestions to watch further. Content
production becomes highly predictive and luring audience and keeping
them entertained by the content becomes much easier.
3) Live streaming: Don’t miss on that
You take the example of any top iPhone or Android app development,
Snapchat, Instagram, Facebook, each of the apps have a live video
option. Well, yes, this is the trend these days. While formulating
content strategy also, live streaming is an integral chunk you should
not miss out on. According to one of the studies, a video post can
generate 135% more reach to the audience as compared to the general
still posts. It is stated that users spend 8 times more time on live
video as compared to that with on-demand videos. So, now you know why
live video is becoming the core element of online content. Live
streaming will enable the closest interaction with the real world.
Users can engage, ask questions, give answers. This type of activity
makes the content more interactive which the blogs and image content
will not be able to create.
4) Native advertising
Just a little time and you will not find any distinction between
content marketing and native advertising. This will happen when
native advertising will mature and will be less obstructive. In-app
ads are one of the most popular ways of content promotion and also
generating revenue. If the quality remains very poor of the way, this
trend will soon be obsolete.
