Sunday, 19 August 2018

How To Bring Down The Cost Of App Development?

A mobile app is the latest trend and most businesses have their own mobile apps. Now, we know mobile apps can do miracles but it can cost a fortune if you don’t know what to do, whom to hire, which features to have, what should be the marketing strategy, and what are the maintenance needs of the app. There are little tips and tricks which can help save you money, if you are smart and read this article ahead, you can save a lot of money. Wanna know, how? Read ahead.

1) Try MVP

MVP stands for the minimum viable product. If you are determined about the purpose of the app, you don’t need to fill up the app extras. Those extras which are not even needed. Till date, we know a feature-rich app can steal the show. But, when the agenda of the app can be accomplished in just 3 to 4 features which to clutter it with 10 to 15 which are totally needless. This will create the mess in the app along with the high price. Isn’t it amazing?

2) Outsource Your Project

You know it might be possible that a local company you are considering to hire is an expensive one. It might be possible that software companies in your company are expensive on a whole. Consider Indian app developers to outsource your project. They are really reasonable at pricing. So, if you can just think to ditch the idea of hiring a local company and just get the estimation from an Indian app development company and see the price difference you come across.

3) Pick The Platform

If high performance is not a priority then there are options to cut down the costing. If you opt for a native platform for app development then two different codes have to be coded for Android and iPhone. The alternative option is React Native. Here, the same code will work for both Android and iPhone. The need for hiring developers will be reduced along with cutting down on the cost just to the half. So, make smarter choices and save your bucks.


4) Choosing The Right Pricing Model

A company has many pricing models. You need to scrutinize each one of them and make a comparative study as to which one will be beneficial from the financial end. There are basically three models: Fixed price model, Hourly base model, and hire dedicated developer model. If you have a long project that needs amendments on regular basis, the hourly or dedicated developer should be your choice of pricing model. If you have a small project with a predefined set of feature listing, fixed price model should be your choice of pricing model.

5) Post App Launch Support

Well, pick a company that won’t abandon you right at the stage of deployment of the app. Your app has to undergo some minor changes, some updates, and other teeny weeny things. Pick a company that provides at least 6 months of post app launch support. This will also help you cut back on a lot of costs.


Sunday, 28 January 2018

Secure And Procure: Enterprise Mobile App Development

Remember Spiderman, uncle Ben said to peter parker, ‘with great power comes great responsibility.’ Enterprise app development is something booming highly in the market and more and more organizations are indulging in the same but not all understand the security threat and loss it can make if the breach is witnessed. Its inevitable for the mobile app development company to work side to side to deploy enterprise apps but the truth is not all the companies can work their way efficiently yet they do give it a shot. It’s a daunting and tedious job to burst with a mobile app that’s fully functional and yet highly secure. If you want to set aside your competitors along with not failing your clients trust, here are some of the key takeaways.

Don’t Think Its Witty, Pay Focus On Security

The reason of hyped need of enterprise apps is not just on the grounds of increase use of smartphone or increase in number of users. The real motive behind this is competition, business are diverging their ways for having an app even the small ones and this is driving every sector to voluntarily or compulsorily opt for the same. This trend has also uplifted the security threats, more and more cases are witnessed and the figures are still on the rise. With mobile payment widely in use, banking details are at stake. Just for the competition sake, you cannot put the confidential data of the users at stake. There’s no other cure, just work smart and build secure. Tighten communication and authentication mechanism and fasten the security seat belt before deploying such app.

Impersonating Apps

One of the major risk for this type of app is the fear of impersonating apps. It is basically a malware which come up with enterprise apps which is exactly similar to the real apps. They will compel the users in downloading them and if the users fall in the trap, it can be devastating in plenty of ways. It can root the device or can get access to all the personal information or can also push install ads in the notification bar of your phone. Frightening, right? Its horrifying to see your personal data go viral. Well, being a developer, what you need to do to avoid such scenario is to integrate security features right from the initial stage of the mobile app development process. What else you should be doing is to undergo deep testing of the app and check if it needs any kind of bug fixing or so.

Track Your Audience

Which platform you choose to build the app do matter a lot and before deciding the platform what you need to rub your brains on is audience that will be delighted to use your app and then make a study what platform they prefer to use. It’s not your convenience that matters, its the user’s usage that actually matters.     

Saturday, 11 November 2017

Content Marketing: Now and For the Ages to Come

The present era is all about startups, entrepreneurs, mobile apps. To be blatant, technology is the only thing that’s trending. Take any of the fields, the only way it is being uplifted is through tech support as they are the guiding ways to grab more users. The big players are searching how these users can connect and consume content. Users are on the verge where there are so many nuances coming to their ways and which one to grab is really making their head spin. Getting in touch with the new technologies and techniques will assist the business to stay ahead of the competition. Here are some of the content marketing trends that should be watched out to frame the strategies for the upcoming year.

1) Increasing users in Virtual Reality

Well, you must have heard a lot about VR this year. This sector has already been started integrating into sports, entertainment and real estate. There are no divergent ways to the fact that marketing people are going to incorporate this trend into their content marketing. The big players like Facebook, Apple have already started working and investing heavily in VR. Mobile app development companies have also recognized this trend and have started investing not just in VR but also in AR. By the end of 2017, the estimated spending in VR and AR is around $3 billion. All these nuances are going to flourish through the content only. Blogs, press releases, ads, media all these channels have the AR and VR in sight. These should be the targeted sectors of your content strategy.

2) Personalized content with AI

Information is all around you. We can say that the content has captured us. You start your morning on Instagram or Facebook post, then you head for taking a newspaper, you reach the office you will plenty of sites to gather information from. So, this is how your routine has been framed. Well, not all content captivates you, you connect to those contents that can relate to you. It can either be some problem you are facing, or it can something of your like and interest. So, another point in framing the content marketing strategy is integrating AI. AI will make content production highly productive and personalized. You can take an example of YouTube, you search one thing and it will give similar suggestions to watch further. Content production becomes highly predictive and luring audience and keeping them entertained by the content becomes much easier.

3) Live streaming: Don’t miss on that

You take the example of any top iPhone or Android app development, Snapchat, Instagram, Facebook, each of the apps have a live video option. Well, yes, this is the trend these days. While formulating content strategy also, live streaming is an integral chunk you should not miss out on. According to one of the studies, a video post can generate 135% more reach to the audience as compared to the general still posts. It is stated that users spend 8 times more time on live video as compared to that with on-demand videos. So, now you know why live video is becoming the core element of online content. Live streaming will enable the closest interaction with the real world. Users can engage, ask questions, give answers. This type of activity makes the content more interactive which the blogs and image content will not be able to create.

4) Native advertising

 Just a little time and you will not find any distinction between content marketing and native advertising. This will happen when native advertising will mature and will be less obstructive. In-app ads are one of the most popular ways of content promotion and also generating revenue. If the quality remains very poor of the way, this trend will soon be obsolete.     

Friday, 30 June 2017

Hold On Users, You Don’t Need To Delete The App

Users don’t stay if you don’t give them the reason to stay. It’s general if you are watching TV and following any TV show, but it shows the similar set of things every day, you will stop watching it, right? Well, the similar thing happens with your mobile app as well. Users will throw your app right away from their phone if it falls back in interesting them or entailing them with something that they don’t already have. Yes, I know there is no such thing as innovation left now, everything single thing has an app, but you better know that this is the era where on the one side there is innovation and on the other side, you better watch for it, it’s death.

I know, being indulged in mobile application development company and being in trend always and keeping the pace with the upcoming techs is a challenging job with roadblocks in the way. With all these efforts, if users still end up deleting your app, yes it is heartbreaking. Well, all sympathies don’t go your way as you are the one digging your own grave. Let me remind you, intrusive ads, annoying push notifications, bad user experience and lack of updates. If this is the road map you have followed, no wonder why users delete your app. How can you let loose these essentials when you are striving hard for users and the number of download figures with a lack of innovation and competition right on your head. The recent study depicted that only 10 to 20% of mobile apps stay on the user's device, the rest of them are deleted permanently just after a single use. So, if you want to grab a seat in these 10 to 20% of the mobile apps, here’s a list of what you need to do.

1) User experience

You must have heard this plethora of times, but I am talking about the first time. The first impression is the last impression, ever heard of this? Of course, yes, I guess. Well, when the user navigates the app for the very first time, it should leave a positive impact on the user. They should not be stressed as to where to go, how to go, what to do. Make them aware of your app and its functioning and not to forget to tell them they are always free to submit their grievances. You should always be on your toe to redress it.

2) Easy onboard

Coming up with a smooth onboard process is something that can engage the users or at least don’t compel them to delete the app. What mobile app development India has done has made the account creation and logins quite easy. Sign up steps and multiple registration options are also reduced to avoid the confusion on the part of the user. Entailing the users with tons and tons of information leads them to delete your app.

3) Excessive notifications

You are in the middle of driving, waiting for the updates of your business meeting and you see your mobile screen blink hoping it to be your meeting update but what it is? A mere notification about an app. Well, when this happens on a roll, it can leave the user very irritated and force them to delete the app permanently.

4) Frequent updates

Availing the users with something new to explore in regular time intervals keep the user on the toes. There is always a flair of excitement and your app is in the talks, which of course save it from being deleted permanently. And yes, not to forget to keep your user always informed about the change you bring.

Read More: What are the impacts of mobile apps on customers?

5) Enchant

Users are always in a hunt of attractive deals that can benefit them. If they find some really enticing discount offers or bonus, they will not delete your app that’s for sure, but they will also spread the positive word as well. Keep a track of your users and see if some of them have not visited your mobile app for a while, then try to engage them by providing some special offers.

6) Work on the feedback

Feedback option is not just for the looks, your user and their suggestions are valuable and your user should be in the know of the same. Hence, work on the suggestions and make changes in your mobile app likely to keep your audience engaged and not delete your app.

Thursday, 15 September 2016

5 Factors to look over to make your mobile app Super-Perform

87% of C-Level executives say they have a formal mobile strategy but it seems that more than 75% of the mobile apps that are uploaded everyday fails to gain the momentum and ultimately fumbles somewhere. I am talking because mobile applications have dominated the way online commerce world works. Not only the commerce world but the other sectors are affected strongly because of this. There is only one thing you can do about it- Take Action. Yes, if you don’t do anything now, then there is a 90% chance of your business going down.

Let’s talk of the other side. The business which had mobile applications developed as their startup-need or a catalyst, also failed to maintain the acceleration. Why? In this article, we will talk about the other side- the factors that are responsible for downgrading the mobile apps and eventually the business.  Everyone has a smart phone and wants to perform every action using their phone.

Let us get into the details of these factors:

Incompatible to Cross platforms

You refer your friend to download the mobile application you loved but the only problem is that he has iPhone and when he installs it, he  doesn’t feels the same about the app. That is not good. Why would this happen? It’s because the application is not made compatible for all platforms. You can’t just make the mobile app for android or iOS, at least looking at the cut throat scenario today. You will directly cut down the half of the ocean since today’s e-ocean is made of both largely. Thus, if you consider this element in mind and use it as shield, there is no way your mobile app will downperform.

Lengthy Beginning Process

The sign up, sign in or log in should be simple and easy. It says ‘Not Lengthy’. Some applications ask for birth date, birth place, etc. Is that necessary? People don’t have time for such silly things. The developers just need to keep in mind that this is definitely not going to work. For instance, if there is only 4-6 empty box to sign up, anyone will be willing to do it rather than making it 2 page bundle full of questions.

Read More: Utilize Android Apps to Turn Your Business into a Runaway Success

Intuitive Design

First impression is the best impression. You enter into a new house, be it of friends or guest, and you judge it from the first inside look when you step your feet. It’s all about the design when the users have entered your house. It’s upto you that you want them to be their house or home. Design, to be precise, Intuitive design, that means how the user will like to have your home to be in, plays a very important part in super boosting the leverage of your business.

Marketing Strategy

Your application is multi platform, excellent designed and has the simplest sign up process but the promotion is not up to the mark. You know that the movie to be released will be worth watching once but what if you don’t know at first place that the movie is releasing. Well, that is the part where you can’t blame anything but the marketing strategy.

Security Breach

When there is a risk of your personal data to leak, would you even consider it for any bargain? Then, it’s clear that it would be the same with the mobile applications. No user would like a security breaching. Thus, this is also one of the vital and significant factors which if used positively then be it any season of the year, your mobile application would roll over the audience totally.

Now, you ought to be aware about these factors if you want to dominate the app development market and be the pioneer of the app development company.

Tuesday, 5 July 2016

Here are top 5 vulnerabilities of android application

We talk about M-commere, mobile technology and other inventions going on with the mobile devices but we are not aware about the vulnerabilities of mobile application, are we? Mobile devices are the field of study of dozens of security treatments, but it's often mobile app development that dish out as attack vectors. There are several factors that contribute to application vulnerabilities: Malware, sideloading, Bad data storage practices, and lack of encryption. Devices are wrongly accused for insecurities, but these are insidious. It's significant for users to comprehend best practices for downloading apps and granting permissions.

Read More : A list of another 6 vulnerabilities of mobile application and how to avoid them


Android mobile application vulnerabilities are now becoming a massive emergence(issue) because of Google Play's open format, and also because Google Play still isn't fully protected from malware-laden apps. Expert android app developers bifurcate malware into pieces to avoid detection. Luckily, Anti-malware apps are available in paid and free enterprise-class versions. It can easily defend mobile application exposure. There are also unstable updates and patches to the Android operating system. You can't just simply rely on Android to update itself periodically that makes it tough for Android devices to stay up-to-date as protective cover against vulnerabilities. 

Data Storage

One of the elevated reasons why its vulnerabilities subsist is because many amateur android app development company have policies to have data storage habits. All it takes to access the data stored on an unlocked smartphone running a badly written app is a normal extraction of the file attached to the mobile application, then finally a query. Databases such as SQLite store compact data on a local device easily, but developers can nevertheless store that data in the XML format, which is a readable, plain-text file that makes it conveniently gain access to an application’s data.


Generally, users are unaware of how valuable their contact data is, and applications' terms and conditions frequently conceal the veracity about personal data access. Then someone whiffing the network activity of the app unveiled that Path uploaded entire contact lists to its servers. Mobile application vulnerabilities are not confined to Android apps. What Path did was a fine illustration of fanatical developers trying to serve a better user experience. It offered a new way to socialize with friends and was acclaimed for its great user interface. Path had to apologize for unauthorized storage of users' personal data. User approval is always necessitated before any app can access other data or apps on an Android device, it is mandatory.

Lack of encryption

Applications that don't use encryption can cause problems as well. It happened once, with one of the prestigious brands of the world. LinkedIn's mobile application transferred local calendar data to LinkedIn servers when the site rolled out a new calendar integration feature. And it is almost impossible to find out those details without transparency from the app developer or a full analysis of the app. It is expected that developers will use common encryption frameworks to protect users' data, you know nothing is guaranteed. All of that data was transferred in clear text over the network and via the Internet, so it was open to anyone looking for the data.

Data leaks from syncing

In applications where users sync data to the cloud, data leaks are the crucial concern. Dropbox suffered a password breach that exposed many user accounts to a hacker. Luckily, it didn’t affect many users. A user could expose data to a security issue on Dropbox unaware. You can't control a vendor's protection mechanisms, even if the company's published security policies comply with best practices. These services rely on verification through email in the event of a security breach. A reset link to a webmail Gmail or Hotmail account is hardly secure in most enterprise environments, and when they get hacked, the security of the synced data is compromised. Many app development companies are trying to counter act on this issue and few have accomplished.