Content Marketing: Now and For the Ages to Come

The present era is all about startups, entrepreneurs, mobile apps. To be blatant, technology is the only thing that’s trending. Take any of the fields, the only way it is being uplifted is through tech support as they are the guiding ways to grab more users. The big players are searching how these users can connect and consume content. Users are on the verge where there are so many nuances coming to their ways and which one to grab is really making their head spin. Getting in touch with the new technologies and techniques will assist the business to stay ahead of the competition. Here are some of the content marketing trends that should be watched out to frame the strategies for the upcoming year.

1) Increasing users in Virtual Reality

Well, you must have heard a lot about VR this year. This sector has already been started integrating into sports, entertainment and real estate. There are no divergent ways to the fact that marketing people are going to incorporate this trend into their content marketing. The big players like Facebook, Apple have already started working and investing heavily in VR. Mobile app development companies have also recognized this trend and have started investing not just in VR but also in AR. By the end of 2017, the estimated spending in VR and AR is around $3 billion. All these nuances are going to flourish through the content only. Blogs, press releases, ads, media all these channels have the AR and VR in sight. These should be the targeted sectors of your content strategy.

2) Personalized content with AI

Information is all around you. We can say that the content has captured us. You start your morning on Instagram or Facebook post, then you head for taking a newspaper, you reach the office you will plenty of sites to gather information from. So, this is how your routine has been framed. Well, not all content captivates you, you connect to those contents that can relate to you. It can either be some problem you are facing, or it can something of your like and interest. So, another point in framing the content marketing strategy is integrating AI. AI will make content production highly productive and personalized. You can take an example of YouTube, you search one thing and it will give similar suggestions to watch further. Content production becomes highly predictive and luring audience and keeping them entertained by the content becomes much easier.

3) Live streaming: Don’t miss on that

You take the example of any top iPhone or Android app development, Snapchat, Instagram, Facebook, each of the apps have a live video option. Well, yes, this is the trend these days. While formulating content strategy also, live streaming is an integral chunk you should not miss out on. According to one of the studies, a video post can generate 135% more reach to the audience as compared to the general still posts. It is stated that users spend 8 times more time on live video as compared to that with on-demand videos. So, now you know why live video is becoming the core element of online content. Live streaming will enable the closest interaction with the real world. Users can engage, ask questions, give answers. This type of activity makes the content more interactive which the blogs and image content will not be able to create.

4) Native advertising

 Just a little time and you will not find any distinction between content marketing and native advertising. This will happen when native advertising will mature and will be less obstructive. In-app ads are one of the most popular ways of content promotion and also generating revenue. If the quality remains very poor of the way, this trend will soon be obsolete.     

Hold On Users, You Don’t Need To Delete The App

Users don’t stay if you don’t give them the reason to stay. It’s general if you are watching TV and following any TV show, but it shows the similar set of things every day, you will stop watching it, right? Well, the similar thing happens with your mobile app as well. Users will throw your app right away from their phone if it falls back in interesting them or entailing them with something that they don’t already have. Yes, I know there is no such thing as innovation left now, everything single thing has an app, but you better know that this is the era where on the one side there is innovation and on the other side, you better watch for it, it’s death.

I know, being indulged in mobile application development company and being in trend always and keeping the pace with the upcoming techs is a challenging job with roadblocks in the way. With all these efforts, if users still end up deleting your app, yes it is heartbreaking. Well, all sympathies don’t go your way as you are the one digging your own grave. Let me remind you, intrusive ads, annoying push notifications, bad user experience and lack of updates. If this is the road map you have followed, no wonder why users delete your app. How can you let loose these essentials when you are striving hard for users and the number of download figures with a lack of innovation and competition right on your head. The recent study depicted that only 10 to 20% of mobile apps stay on the user's device, the rest of them are deleted permanently just after a single use. So, if you want to grab a seat in these 10 to 20% of the mobile apps, here’s a list of what you need to do.


1) User experience


You must have heard this plethora of times, but I am talking about the first time. The first impression is the last impression, ever heard of this? Of course, yes, I guess. Well, when the user navigates the app for the very first time, it should leave a positive impact on the user. They should not be stressed as to where to go, how to go, what to do. Make them aware of your app and its functioning and not to forget to tell them they are always free to submit their grievances. You should always be on your toe to redress it.


2) Easy onboard


Coming up with a smooth onboard process is something that can engage the users or at least don’t compel them to delete the app. What mobile app development India has done has made the account creation and logins quite easy. Sign up steps and multiple registration options are also reduced to avoid the confusion on the part of the user. Entailing the users with tons and tons of information leads them to delete your app.


3) Excessive notifications

You are in the middle of driving, waiting for the updates of your business meeting and you see your mobile screen blink hoping it to be your meeting update but what it is? A mere notification about an app. Well, when this happens on a roll, it can leave the user very irritated and force them to delete the app permanently.


4) Frequent updates


Availing the users with something new to explore in regular time intervals keep the user on the toes. There is always a flair of excitement and your app is in the talks, which of course save it from being deleted permanently. And yes, not to forget to keep your user always informed about the change you bring.

Read More: What are the impacts of mobile apps on customers?

5) Enchant


Users are always in a hunt of attractive deals that can benefit them. If they find some really enticing discount offers or bonus, they will not delete your app that’s for sure, but they will also spread the positive word as well. Keep a track of your users and see if some of them have not visited your mobile app for a while, then try to engage them by providing some special offers.


6) Work on the feedback


Feedback option is not just for the looks, your user and their suggestions are valuable and your user should be in the know of the same. Hence, work on the suggestions and make changes in your mobile app likely to keep your audience engaged and not delete your app.

5 Factors to look over to make your mobile app Super-Perform

87% of C-Level executives say they have a formal mobile strategy but it seems that more than 75% of the mobile apps that are uploaded everyday fails to gain the momentum and ultimately fumbles somewhere. I am talking because mobile applications have dominated the way online commerce world works. Not only the commerce world but the other sectors are affected strongly because of this. There is only one thing you can do about it- Take Action. Yes, if you don’t do anything now, then there is a 90% chance of your business going down.

Let’s talk of the other side. The business which had mobile applications developed as their startup-need or a catalyst, also failed to maintain the acceleration. Why? In this article, we will talk about the other side- the factors that are responsible for downgrading the mobile apps and eventually the business.  Everyone has a smart phone and wants to perform every action using their phone.

Let us get into the details of these factors:

Incompatible to Cross platforms

You refer your friend to download the mobile application you loved but the only problem is that he has iPhone and when he installs it, he  doesn’t feels the same about the app. That is not good. Why would this happen? It’s because the application is not made compatible for all platforms. You can’t just make the mobile app for android or iOS, at least looking at the cut throat scenario today. You will directly cut down the half of the ocean since today’s e-ocean is made of both largely. Thus, if you consider this element in mind and use it as shield, there is no way your mobile app will downperform.

Lengthy Beginning Process

The sign up, sign in or log in should be simple and easy. It says ‘Not Lengthy’. Some applications ask for birth date, birth place, etc. Is that necessary? People don’t have time for such silly things. The developers just need to keep in mind that this is definitely not going to work. For instance, if there is only 4-6 empty box to sign up, anyone will be willing to do it rather than making it 2 page bundle full of questions.

Read More: Utilize Android Apps to Turn Your Business into a Runaway Success

Intuitive Design

First impression is the best impression. You enter into a new house, be it of friends or guest, and you judge it from the first inside look when you step your feet. It’s all about the design when the users have entered your house. It’s upto you that you want them to be their house or home. Design, to be precise, Intuitive design, that means how the user will like to have your home to be in, plays a very important part in super boosting the leverage of your business.

Marketing Strategy

Your application is multi platform, excellent designed and has the simplest sign up process but the promotion is not up to the mark. You know that the movie to be released will be worth watching once but what if you don’t know at first place that the movie is releasing. Well, that is the part where you can’t blame anything but the marketing strategy.

Security Breach

When there is a risk of your personal data to leak, would you even consider it for any bargain? Then, it’s clear that it would be the same with the mobile applications. No user would like a security breaching. Thus, this is also one of the vital and significant factors which if used positively then be it any season of the year, your mobile application would roll over the audience totally.

Now, you ought to be aware about these factors if you want to dominate the app development market and be the pioneer of the app development company.

Android Vs iOS Difference

Here are top 5 vulnerabilities of android application

We talk about M-commere, mobile technology and other inventions going on with the mobile devices but we are not aware about the vulnerabilities of mobile application, are we? Mobile devices are the field of study of dozens of security treatments, but it's often mobile app development that dish out as attack vectors. There are several factors that contribute to application vulnerabilities: Malware, sideloading, Bad data storage practices, and lack of encryption. Devices are wrongly accused for insecurities, but these are insidious. It's significant for users to comprehend best practices for downloading apps and granting permissions.

Read More : A list of another 6 vulnerabilities of mobile application and how to avoid them

 
Malware

Android mobile application vulnerabilities are now becoming a massive emergence(issue) because of Google Play's open format, and also because Google Play still isn't fully protected from malware-laden apps. Expert android app developers bifurcate malware into pieces to avoid detection. Luckily, Anti-malware apps are available in paid and free enterprise-class versions. It can easily defend mobile application exposure. There are also unstable updates and patches to the Android operating system. You can't just simply rely on Android to update itself periodically that makes it tough for Android devices to stay up-to-date as protective cover against vulnerabilities. 

Data Storage

One of the elevated reasons why its vulnerabilities subsist is because many amateur android app development company have policies to have data storage habits. All it takes to access the data stored on an unlocked smartphone running a badly written app is a normal extraction of the file attached to the mobile application, then finally a query. Databases such as SQLite store compact data on a local device easily, but developers can nevertheless store that data in the XML format, which is a readable, plain-text file that makes it conveniently gain access to an application’s data.

Accessibility

Generally, users are unaware of how valuable their contact data is, and applications' terms and conditions frequently conceal the veracity about personal data access. Then someone whiffing the network activity of the app unveiled that Path uploaded entire contact lists to its servers. Mobile application vulnerabilities are not confined to Android apps. What Path did was a fine illustration of fanatical developers trying to serve a better user experience. It offered a new way to socialize with friends and was acclaimed for its great user interface. Path had to apologize for unauthorized storage of users' personal data. User approval is always necessitated before any app can access other data or apps on an Android device, it is mandatory.

Lack of encryption

Applications that don't use encryption can cause problems as well. It happened once, with one of the prestigious brands of the world. LinkedIn's mobile application transferred local calendar data to LinkedIn servers when the site rolled out a new calendar integration feature. And it is almost impossible to find out those details without transparency from the app developer or a full analysis of the app. It is expected that developers will use common encryption frameworks to protect users' data, you know nothing is guaranteed. All of that data was transferred in clear text over the network and via the Internet, so it was open to anyone looking for the data.

Data leaks from syncing

In applications where users sync data to the cloud, data leaks are the crucial concern. Dropbox suffered a password breach that exposed many user accounts to a hacker. Luckily, it didn’t affect many users. A user could expose data to a security issue on Dropbox unaware. You can't control a vendor's protection mechanisms, even if the company's published security policies comply with best practices. These services rely on verification through email in the event of a security breach. A reset link to a webmail Gmail or Hotmail account is hardly secure in most enterprise environments, and when they get hacked, the security of the synced data is compromised. Many app development companies are trying to counter act on this issue and few have accomplished.

Top six trending ipad applications of mid-2016-II

Android and Apple are in great competition; the teams are in fierce rivalry since long. It has not remained restricted to just mobile applications and performances but it has extended to a larger scenario where both are trying to attract more and more customers, gain their trust, build the rewarding strategy, and convert them into potential users. Mobile applications have always been tentative, tender, terrific and terrible altogether; it depends how it has been created and whether it is benefiting the 3rd party.

Most of the time, both Android and Apple walk side by side but mostly and yes, since past couple of years, Apple app store has enhanced the standards and raised the quality of apps. We have already talked about scintillating iPad applications of mid-2016 (Part- I) and it’s time that we go through the other magnificent iPad apps that also dominate the virtual stores and pleases the mobile users across the globe.

Here is the second list of trending, popular and appreciable iPad applications of mid-2016:

Tayasui Blocks

Blocks almost tromp into place, letting loose a pleasingly squatty sound effect, Tayasui Blocks is gesture-aware. You can zoom, displace & spin your creation, making it the simplest to sum up blocks to any surface. And the aforenamed social aspect works very well, extending downloads of existing models and uploads of your own. This is a laudable, astounding, scintillating and simple building-block toy for your tablet. Occupying some of that giant's and social smarts, it isn't Minecraft.

Hear

Depending on your circumstances, Hear might come across like a mad remix app, applies varying amounts of delay, and volume boosting to your iPhone hears. Among the 7 pre-defined filters, it comprises the deep reverb washes of Office, psychedelic horror show Happy, the oddball Talk, which are of the primary focus. Hear’s fun to try and is practical; that is why, it is one of the astonishing iPad applications which is adored and admired by the users

Slack

An amalgamation of social and business application, Slack is a wonderful fashionable-looking conversation platform aimed at the workplace. One good thing about this app is that it supports both private and group conversations. It integrates with Dropbox and Google Docs, lets you add images, videos and GIFs to your chats, automatically syncs across all of your Slack accounts, thus it makes easily an off-the-cuff collaboration feasible even when you’re on the bus.

Periscope

This free live-streaming app from Twitter is quick to set up, easy to use, and might just revolutionise the way we use social media. Moreover, all the users can film whatever it is they're doing, and can peer into a constantly rolling set of windows into people’s lives. From journalists in disaster areas to teenagers in shopping centres, there’s the potential for Periscope to cover an enormous variety of perspectives. Spend few moments surfing through the app and you could be propelled between offices, hot-air balloons, car parks, all broadcast by people using the app.

Novation Launchpad

Launchpad manages that tricky proposition of appealing to music newbs and pros alike. It’s essentially a board of pads, which you prod to trigger pre-set loops. These are organised into genre-based sets, such as House and Dubstep, and it’s almost impossible to play something that doesn’t make you want to get up and dance about like a loon. For anyone who’s hankering for a little more depth, IAPs exist for new sounds and the means to import your own audio; additionally, you can record sessions and edit the sounds triggered by each pad.

Chunky

There are rather very less comic readers available for iPad, and Chunky is one of the astonishingly good. Its organizational chops are a touch basic for large collections, else this is a master piece. Settings enable you to adjust aspects of page turns, rendering, upscaling, panning, etc. These all ensures the comics in Chunky look sensational on the Retina display, even if the source material isn’t of the highest quality.

These 6 iPad apps now makes a list of total of 12 apps that are trending and making some revolution in 2016. Well, it might be possible that while reading this post, you get a spark for iPad application development and so we are here to make the best, versatile and multi-functional iPad apps.

What are the impacts of mobile apps on customers?

The hurly burly burst of the mobile application market is popularly known as ‘mobile app revolution’. If you recall the massive box of software, with 100 pages of manual that would cost $1000, has become days of past. Now it only takes a minute to download and start using the application instantaneously. But, with the pace this is going, entrepreneurs agree that the recent changes occurring in the mobile app revolution is just the beginning.

There was a time when online shopping was considered a threat and unreliable because it was unable to make its headway to entrust the audience. Apps are vigorously creating a new global market economy. According to Gartner, minimum 17.7 billion apps will be downloaded this year. It is accelerating because people now can afford to buy mobile than computers. We all are likely using a smart-phone in both a personal and professional capacity. There has been a paradigm shift in the mobile application development as this arena is shaping to be ‘Mobile World’.

A-Z applicability of mobile applications:
Smart phones have made the tasks easier and simpler. Experts encourage small scale business to design mobile application. Here are the set of things or applicability of mobile applications.

• Booking a movie, air or train ticket
• Enjoy home deliveries from any restaurant
• Ecommerce shopping
• Learn tutorials of any subject
• Get health tips, Read books and Play games
• Buy clothes of any brands online
• Set reminders and alarms
• Watch live telecast of any important events
• Get the latest news updates across the country and the world
• Communicate via social medias
• Make free calls to other states and nations
• Listen to the most recent music
• Send and receive mails
• Easy surfing and downloading of specific subjects
• Finding a doctor or lawyer
• Search for nearby party places or places to visit.

Which mobile apps sell and which doesn’t?

It has so just become simple that today, for every occasions, an app is available; some are utilitarian while others can be off-the-wall. Some are brainstormed and absolutely practical, while few are absurd and unethical. Others are informative i.e.tells you weather in a distant city; some are meaningless i.e.throw angry birds at green pigs. But, one thing is certain that the apps which sold and earned billion dollars were not at all intuited to collect so much fame. It all depends on the end users, eventually.

Impacts of the revolution and its reasons:

It can’t be exaggerated if it is said that the mobile applications in Android, iPhone, Blackberry and Windows have easily surpassed the desktop applications, overall. According to a recent survey, 8 out of 10 online-shoppers use mobile applications for convenience, and easy experience.

• Apps being highly scalable, it solves many complex problem for the uses nowadays.
• Sharing or marketing or promotion has become really easy.
• Many apps are acting as virtual wallet so there is no need to keep cash in your pocket; that’s an added advantage for the customers.
• Before the inception of the mobile apps, smart-phones were a solitary source for entertainment but the scenario has changed totally as it is now used for different purposes.
• With safety and security becoming a huge concern for the mobile apps, it is likely that the new apps will lay stress on these aspects and create a more secure and reliable app ecosystem.
• Only smooth, useful, engaging, and user-friendly mobile apps will survive in the compelling mobile app market.
• Cross-channel promotion boost sales and improve ROI.
• The good thing about this industry is that any smart geek can jump into it and earn dollars. There’s no any legit barrier to its entry.
• Apps that are loaded with information on inventory, product features and provides value to the customers, surely gets applauded in the market sooner or later.

Connection: Customers and apps

The enterprise is truly understanding the mindset of the customers & accordingly, they try to entice customers to engage, convert, and shop. Mobile Application is an intermediate path to attach the end users and the organization. It is a kind of breakthrough in the tech-world that the bridges the gap in the market. It is dependent on, and solely subjected to the customers satisfaction. This connection is the shortest way for the mobile app developers to be lucrative.

Mobile Application has a bright forward-looking days ahead, and sure enough to change the present ‘Mobile app revolution’. Do you have any strategies to be the part of this revolution?