Monday, 11 November 2013

Why Most Mobile Apps Fail?

Why Mobile Apps Fail
Market of mobile app is running thick and fast. Many apps are launched day-to-day but all these apps do don’t get success in the market. WHY? Building a mobile app is not just sufficient for the company. They must try to build a business in the market.

Target Audience - “Adapting From The Influencers”
Firstly, the target audience of the mobile app has to be fixed. Promotional strategies are not pre-defined so as to get the app run longer. Moreover, mobile market research of previous apps is not done to examine the significance of own product. Keeping it simple and straightforward is another task that most mobile app developer does not follow. With the intent of making a hi-fi app, mobile app development companies deliver such complicated product that it seems a burden to the user. Trying to inculcate everything in a small package of app towards other apps because same featured app are available in plenty.

Features - “At The Cost Of Actual Usability”
Shorter battery life, graphics and visual effects that are not appealing, high storage space in mobile are some of the other reasons which lead to mobile application failure. Mobile app developer needs to think as a user before developing the app and understand demand of the user. Adapting the new things may not be easy for the user so by studying the competition in the market, try to give them something that may have edge over the others. Stick to only one concept for which the app has been developed. Irrelevancy of the app ruins the sustainable development of the app in the market after its publishing.

Marketing - “Strength Can Turn Into Weakness”
Marketing is another most important aspect that most mobile app development companies fail to do. Mobile marketing is a crucial in this vast ocean of app world. When you have worked months over to some design, formatting, UI and other aspects of the app, then why to shadow the marketing part of it? Give one prominent reason to the user to enhance the utility of mobile app and market accordingly. The best way to achieve this is by offering them free app or making them one time pay. Regardless of the fact that mobile app developer gives classy features and marvelous display, if the product is not marketed properly it will surely fail.

Mobile App Development Company thus needs to ensure that developing an app as well as framing its future resides in their hands. So better to keep an eye on ever-changing market and let the user distinguish yourself from others.


  1. I read your blog & got the informative information which will help me a lot. if you want to success your app then you must be follow this blog step which will make your dream come true. make a user-friendly app just like as WOW.

    Thanks for sharing