Mobile Website Vs. Mobile App - Which One is Best For Your Business?

Having a strong online presence for your brand is not enough but at the same time having a powerful mobile strategy for your brand is also extremely important. Mobile sites are usually cheaper than Mobile application development. But mobile sites are relatively easy to update. You often have to make adjustments for each different mobile operating system in order to update applications. With an app you target only one platform but with an optimized web site you target all the browsers in the world. It is quite complex to monitor customer in an app but there exists plenty of tools for the website. Hiring appropriate mobile application developers is an important and not an easy task.

Various benefits of Mobile application development compared with developing mobile websites are as follows:

• Less internet restrictions: Mobile websites always require the user to be connected to the internet in some way. While a lot of apps do not require internet connection and can be used offline.
• Strong mobile engagement: Creating a mobile website is a great start to going mobile but it is just that a mere start. Mobile sites can’t really give you any insight into how people actually use mobile. But in order to capture the real opportunity of mobile, you only need to have an application developed by mobile application developers. Applications are a better platform for engaging users based on how they actually use mobile.
• Cooler visuals: Due to various restricted bandwidth and technology reasons, the effects and graphics on a mobile website can be very limited. Mobile apps also have the powerful capabilities to portray high quality graphics and effects, which presents users with a better and enhanced looking visual.
• Better user experience: Applications have a stronger capability to create a better user experience than mobile website. Applications are altogether a better experience when people are using them frequently.
• More Features: Mobile apps give you unlimited access to the phone’s features such as GPS capabilities, the camera, microphone, etc. while mobile websites can give you very limited access to the phone’s capabilities.
• Speed: Mobile apps also have the ability to run a lot faster than mobile websites.
• Navigation: Navigation on mobile websites can be somewhat static. But on apps it can have a more interactive user interface.
• Perceiving application as better with respect to mobile website: From the statistics point, it is believed that near about 70% of total users said they prefer mobile apps as compared with mobile websites. They preferred apps because they strongly believe that apps are more fast, convenient and easier to browse compared as with websites.
• Interaction time: Users actually use apps more frequently and also for much longer amount of time if they have started liking it as compared with the mobile website. So your application is likely to gain enough value to get maximum users spending much quality time interacting with your related content.

Most Exciting Apple iOS 6 Features You Should Know

Apple has been updating its operating system quite frequently in the past; this improves the user experience to a great extent. The latest update made by Apple was iOS 6. The latest OS comes with more than 200 new features as per a native Cupertino company. Some of the new features are mentioned below.

1. Maps
One the greatest changes Apple latest iOS brings is the map. Apple has started to provide its own charts in iOS 6, instead of the ones provided by search engines. All the features are not available for the time being. The most important feature on the charts app is “Flyover”. With the help of this feature one can choose locations and spectacular 3D views appear in front of you.

2. Siri
Siri was initially introduced in iPhone 4S and now plays a key role in iPhone. After the latest update Siri understands a variety of languages and provide you options for cafes and movies. It now also has the ability to post on Twitter and Facebook. Apple is also in talks with car manufacturers in order to get Siri integrated in cars. Siri basically creates an ease of use, which is definitely a boon in today’s hectic life.

3. Facebook
Facebook posts just like the Twitter posts can now be done. Now images can be posted on Facebook with a lot more ease from the photos itself. The user only needs to login once and can thereafter perform activities as per wish.

4. Allocated Image Streams
This feature will allow you to share& discuss the photos with your family and friends instantly by using the iPhoto. If the people you are sharing with are iOS customers they will be able to access it instantly otherwise they will be able to look up for them on the web itself.

5. FaceTime
FaceTime is an excellent feature provided by Apple and is highly popular. FaceTime can now be done using mobile data and now it can also be used on iPad. FaceTime now gives alerts you across all the Apple devices. FaceTime can be used anytime, anywhere and is immensely popular.

6. Safari & E-mail improvements
The shopping experience is further enhanced with the latest iOS 6. iCloud keeps a track of searches and sites visited, which makes it easier to look up for them later on. Pictures can also be posted through safari. Mail has new features like VIP details; basically what you can do is assign some people as VIPs. So when a mail from a VIP comes you will be alerted. Whether the mail alerts are on or off are irrelevant, not matter what you get to know when a VIP emails you.

7. Spectacular photos
People who possess iPhones (4S, 5) or 5th generation iPod will benefit from the new image apps.  Until now we had to use 3rd party applications to get beautiful pictures, but now it has become way too easier.

8. Better App Store
Now more details are available on the App store, which gives a deeper look into the apps. Now there is no need to login in order to get the apps updated. There have also been changes in recommendations, so that you get the expert app advice you are looking for.

9. Cell cellphone & DND
When you cancel an incoming call on iPhone, you have the option to send customized message instantly to the caller and have the option to assign a callback. You also have the option to use “Do Not Disturb” but in this case the calls of VIP assigned contacts won’t be affected.

10. Passbook
Is managing cards a problem for you, Apple’s Passbook might be the perfect solution for you. You can use electronic tickets for movies, boarding passes, discounts, coupons, etc. Passbook also keeps a track that when the discounts are set to expire.

Important Pointers for Android App Development

With over 60% international market share, Android OS might appear to be an appealing OS intended for application makers. Prior to take the dive into Android app development territory, understand these important things.

Concerning a number of different models of phones, variations, and screen sizing's, Android OS is definitely the operating system employed by almost 4, 000 unique devices. Regarding Android app developers, this could mean an all-nighter or perhaps five. It is much easier to develop Android applications because whatever you need from having to locate more skillful builders to be able to stretching out deadlines, more time involving situations, and a few horrible problems in the meanwhile.

Various devices, various benefits
Android application development steps up on the subject of gadget compatibility. Not like iOS, Android OS is used by most of the mobile makers to meet their unique components. Therefore, you'll find variations throughout how just one Android OS gadget will respond in comparison to one more created by another person, thus you’ll need to keep in mind these types of manufacturer-based intricacies in the course of improvement. For example, this HTC Droid DNA and Samsung Galaxy S3 both of them operate on Android OS4.1, while the S3 employs this TouchWiz program and on the other hand Droid DNA employs HTC Feeling UI platform, any subtle yet important ample change will need you to take care the way your current application integrates basic UIs.

One size cannot fit all
Samsung S3 incorporates a 4.8-inscreen, although this Samsung Galaxy S4 has almost 4.99 inches screen. The sizzling’ brand new HTC has 4.7 inches screen and is 0.3 in. smaller in sizes compared to HTC Droid DNA. After that there’s this 7-inch Nexus Capsule and also the 5.3 inches Galaxy Note. What meaning does it have particularly in your case? This means twice as well as multiple the effort on your creative designers. In contrast to iOS, you'll find many screen styles and footprints intended for Android OS devices. To be able to support these various screens your current designer must make images with variety of resolutions. You will also need to create these styles on your UI many a times to go with various devices.

Complicated encoding type - Extended assemble time
This is anything your current developer may stress about, yet it’s something you would like to focus on too, especially if highly skillful builders and more time assemble situations will cost. In contrast to iOS, Android’s encoding type will be rather difficult. While creating an apple iPhone application, Apple mackintosh guidelines encourage you to create your current application applying what’s named as MVC paradigm (there are some huge phrases, let your current developer stress about that). Android OS, nonetheless, simply just offers you any resource and states check out. Even though some appreciate any empty standing without anyone revealing to these individuals tips on what exactly is required to be done, and innovative liberty has its own price tag: that causes it to become more difficult to create or perhaps apply anything in Android OS, in comparison to what exactly was simple and much less time was consumed in iOS. (Plus, Android’s improvement resources draw, however, you didn’t listen to that from me personally – simply just search that and you’ll listen to that from everyone.) Simply kidding, even though it will sense that in comparison to iOS. Starting from “Cupcake” to “Jelly Bean” and along with it the newest “Key Lime Pie”, Android OS has eighteen API’s and keeping track of.