Why Most Mobile Apps Fail?

Market of mobile app is running thick and fast. Many apps are launched day-to-day but all these apps do don’t get success in the market. WHY? Building a mobile app is not just sufficient for the company. They must try to build a business in the market.

Target Audience - “Adapting From The Influencers”
Firstly, the target audience of the mobile app has to be fixed. Promotional strategies are not pre-defined so as to get the app run longer. Moreover, mobile market research of previous apps is not done to examine the significance of own product. Keeping it simple and straightforward is another task that most mobile app developer does not follow. With the intent of making a hi-fi app, mobile app development companies deliver such complicated product that it seems a burden to the user. Trying to inculcate everything in a small package of app towards other apps because same featured app are available in plenty.

Features - “At The Cost Of Actual Usability”
Shorter battery life, graphics and visual effects that are not appealing, high storage space in mobile are some of the other reasons which lead to mobile application failure. Mobile app developer needs to think as a user before developing the app and understand demand of the user. Adapting the new things may not be easy for the user so by studying the competition in the market, try to give them something that may have edge over the others. Stick to only one concept for which the app has been developed. Irrelevancy of the app ruins the sustainable development of the app in the market after its publishing.

Marketing - “Strength Can Turn Into Weakness”
Marketing is another most important aspect that most mobile app development companies fail to do. Mobile marketing is a crucial in this vast ocean of app world. When you have worked months over to some design, formatting, UI and other aspects of the app, then why to shadow the marketing part of it? Give one prominent reason to the user to enhance the utility of mobile app and market accordingly. The best way to achieve this is by offering them free app or making them one time pay. Regardless of the fact that mobile app developer gives classy features and marvelous display, if the product is not marketed properly it will surely fail.

Mobile App Development Company thus needs to ensure that developing an app as well as framing its future resides in their hands. So better to keep an eye on ever-changing market and let the user distinguish yourself from others.

Why Your Business Should Have A Mobile App?

Any business’s growth depends upon how well you serve your customers? The new beginning of serving the customer as a result of technological advancement is through mobile applications. They prove to be valuable business tools and a sign of status symbol in the market. Smart phones are almost present everywhere in the market. Economist also has surveyed that mobile app development for most of the businesses have proven to be successful enough.

Need To Develop Mobile App
Important data provided by the Google reveals that many of the small scale businesses are also being largely searched on mobile through maps and location tools. By next year, mobile apps developers promise to develop apps for more than 50% of local command businesses. Shopping cart or manufacturing deals are done primarily through this app. Relationship building process gets quicker and secure layouts for your developed business can be known in the market. Recently surveyed by eMarketers, people spend daily five times more time with their Smartphone than newspapers & magazines.

Is Improvement In Business Possible?
As such creating a buzz around of your business having mobile app may not just grow your business but seek a hike in your reputation as well. Recently, a food franchise jumped into this mobile app development and created an app that lets consumer design meals using ingredients made by them on their phone. This is customer loyalty at its peak. If your mobile apps developers can find such innovations that optimize your business, developing mobile app could be boon to you.

High-End Chargeable App
If you are looking to target the high profile customers for your app, make it chargeable. For e.g. medical application that provides two way competencies between the doctors and patients can be charged accordingly. Due to this feature, unauthorized public may not make a move to download the app. Also publicity and marketing of your business can be done through this app feature. Mobile app developers also provide the facility to upgrade your app as per your future growth of business. On a concluding note, a mobile app becomes inevitable in this 3G world of Smartphone and Tablets.

Android Outreaches Possibilities for Android App Developers

Android is one of the operating system that is dominating after few months of its release as its users are increasing rapidly at a consistent rate. It has been proved that it is the best platform for creating innovative and scalable apps for different industries. For third party developers, as it is an open source technology it’s easy to customize app according to their app development requirements.

Android operating system is giving the tough competition to apple’s products. What makes a flexible platform is its open source platform. Android app developers can mold it to fit into their framework and build apps for different industries.

It reduces the development cost as it is an open source platform. This is the main reason why android has been picking up importance in few years. There are plenty of android app development companies specifically targeting apps.

It is possessing wide collection of libraries that can be used to elaborate the potential of android app development. Limitless capabilities of this platform make the android app developer more enthusiastic to explore for any innovative apps.

It is highly customizable technology makes the android app development more powerful for different industries verticals. There are different types of android apps has been developed for finance, banking, advertising.

Millions of users and developers are there who are using android Os and updating according to custom standards. Android app developers who are stuck in some phase can get solution by interacting with this user and developers community. Since It’s easy to fix problems it outcome in quick development of android apps.

Do's and Don’ts While Developing an Effective iPad App

Well, Apple’s iPad is one of the best examples of technological gadgets which are handy, useful and swift. No wonder, iPads have been sold in record numbers and has become a mainstay of billions of people who plan, schedule, reschedule, perform or cancel their daily routines with the help of this “magical” gadget. Thus, it is imperative to develop the applications which provide them with more facilities and also at a reasonable cost.


DO’S

• Approach: For creating any effective application for a sophisticated instrument like the iPad, it becomes very important to make the approach clear. As an app entrepreneur, one must understand the intricacies and complicacies in the development of an app. The planning before taking up the task and jotting down the goals to be achieved can prove to be very useful. The approach should be goal oriented, which means that the features, tools and other add-ons should be easy to use and simple.
• In-App Experience: It is very much expected from an iPad app development company to make the in-app experience a good one for the user. There should be features compatible with the device, calendar synchronization, social networking shortcuts etc.
• The Customer Force: The iPad applications are not used by just a single member in a community. They are used by different people from different walks of life. Thus, it is important to design the application in a way that it attracts people of all ages and businesses towards itself.

DON’TS

• Over Advertising: Sometimes, to extract back the amount of money spent in the app developing activities, an iPad app development company might advertise for various products with the help of its application. It is true that ads are necessary, but it should be made sure that there are not too many of them. The users usually do not like ad interruptions every now and then while working on their app.
• Overload of Gestures: There is a very thin line of difference between popular gestures and the overloading of gestures. To include unimportant gestures in the application in the name of detailing can be harmful to the iPad app development company. Also, one thing should be kept in mind that there should be two distinct kinds of gestures displayed on the same page. Such a case might trigger a conflict between the two of them.
• Improper Marketing: If you have been thorough with the world of apps, then one thing which you would surely come across would be the up to the mark designing and marketing of the application. For an application to be successful, it is necessary that it should not have unnecessary and ugly screenshots and icons. The more concise and precise the thing would be, the more popular it would become. So if you want to be at the top, make your app marketing look good.

The Growing Popularity of iPhone Application Development

Someone having a Smartphone can now be stated as someone having an iPhone. Nowadays people don’t want those casual smartphones but those slinky and attractive iPhones. It has become a matter of prestige and impression to carry an iPhone with you because of which the demand of it has taken a sharp rise. This rise also means rise in the iPhone application development demands. iPhone applications are expected to be best and our running all the other platforms in order of its popularity. This is the era when we can actually say that iPhone application development companies are at the peak of their business and revenues, all because of the popularity that the phone has gained due to its easily accessible and smooth services.

iPhones have enabled its users to use its vast range of application over its active years be it capturing pictures or finding information about any of the branches, it has proved itself to be the best in every single way. Since apple allows every single developer to restore their apps with apple from every corner of the world, iPhone apps come out to be most innovative and impressive.

iPhone application development involves a considerably high cost business because it involves training of developers till they become the best of all. Also they are supposed to be paid that much for their services since they are the experts in this field. The growing demand of iPhone and its application has also brought in the need to develop them at a fast pace and thus has made it a blooming business at this point of time and is expected to reach higher points in coming time.

Many software firms from the entire world have come up with proposals to develop iPhone application. In this case each company is given responsibility to develop a single feature each. A company may b given authority to develop GPRS service of iPhone while other may b given to develop the search engine. Since this process is quite expensive, often outsourcing is adapted for cutting the cost factor up to a certain extent. So by this way it provides business opportunities to many companies.

Many individuals/free lancers have also shown interest in getting into light by joining with apple to work as application developers. This also has emerged as a great opportunity for such free lancers. Many free lancers have also come out as the best of developers and so their scope in getting into this has a positive outcome.

Most iPhone holders are ready to spend money on apps. So it gives the developers a wide range of applications which can also be tagged as paid apps and even then are downloaded same no. of times as the free apps. Customers are not bothered about the money, all they want is high quality and effective applications which are comfortable to use which has boosted up the popularity of iPhone application development by a huge factor.

Mobile Website Vs. Mobile App - Which One is Best For Your Business?

Having a strong online presence for your brand is not enough but at the same time having a powerful mobile strategy for your brand is also extremely important. Mobile sites are usually cheaper than Mobile application development. But mobile sites are relatively easy to update. You often have to make adjustments for each different mobile operating system in order to update applications. With an app you target only one platform but with an optimized web site you target all the browsers in the world. It is quite complex to monitor customer in an app but there exists plenty of tools for the website. Hiring appropriate mobile application developers is an important and not an easy task.

Various benefits of Mobile application development compared with developing mobile websites are as follows:

• Less internet restrictions: Mobile websites always require the user to be connected to the internet in some way. While a lot of apps do not require internet connection and can be used offline.
• Strong mobile engagement: Creating a mobile website is a great start to going mobile but it is just that a mere start. Mobile sites can’t really give you any insight into how people actually use mobile. But in order to capture the real opportunity of mobile, you only need to have an application developed by mobile application developers. Applications are a better platform for engaging users based on how they actually use mobile.
• Cooler visuals: Due to various restricted bandwidth and technology reasons, the effects and graphics on a mobile website can be very limited. Mobile apps also have the powerful capabilities to portray high quality graphics and effects, which presents users with a better and enhanced looking visual.
• Better user experience: Applications have a stronger capability to create a better user experience than mobile website. Applications are altogether a better experience when people are using them frequently.
• More Features: Mobile apps give you unlimited access to the phone’s features such as GPS capabilities, the camera, microphone, etc. while mobile websites can give you very limited access to the phone’s capabilities.
• Speed: Mobile apps also have the ability to run a lot faster than mobile websites.
• Navigation: Navigation on mobile websites can be somewhat static. But on apps it can have a more interactive user interface.
• Perceiving application as better with respect to mobile website: From the statistics point, it is believed that near about 70% of total users said they prefer mobile apps as compared with mobile websites. They preferred apps because they strongly believe that apps are more fast, convenient and easier to browse compared as with websites.
• Interaction time: Users actually use apps more frequently and also for much longer amount of time if they have started liking it as compared with the mobile website. So your application is likely to gain enough value to get maximum users spending much quality time interacting with your related content.

Most Exciting Apple iOS 6 Features You Should Know

Apple has been updating its operating system quite frequently in the past; this improves the user experience to a great extent. The latest update made by Apple was iOS 6. The latest OS comes with more than 200 new features as per a native Cupertino company. Some of the new features are mentioned below.

1. Maps
One the greatest changes Apple latest iOS brings is the map. Apple has started to provide its own charts in iOS 6, instead of the ones provided by search engines. All the features are not available for the time being. The most important feature on the charts app is “Flyover”. With the help of this feature one can choose locations and spectacular 3D views appear in front of you.

2. Siri
Siri was initially introduced in iPhone 4S and now plays a key role in iPhone. After the latest update Siri understands a variety of languages and provide you options for cafes and movies. It now also has the ability to post on Twitter and Facebook. Apple is also in talks with car manufacturers in order to get Siri integrated in cars. Siri basically creates an ease of use, which is definitely a boon in today’s hectic life.

3. Facebook
Facebook posts just like the Twitter posts can now be done. Now images can be posted on Facebook with a lot more ease from the photos itself. The user only needs to login once and can thereafter perform activities as per wish.

4. Allocated Image Streams
This feature will allow you to share& discuss the photos with your family and friends instantly by using the iPhoto. If the people you are sharing with are iOS customers they will be able to access it instantly otherwise they will be able to look up for them on the web itself.

5. FaceTime
FaceTime is an excellent feature provided by Apple and is highly popular. FaceTime can now be done using mobile data and now it can also be used on iPad. FaceTime now gives alerts you across all the Apple devices. FaceTime can be used anytime, anywhere and is immensely popular.

6. Safari & E-mail improvements
The shopping experience is further enhanced with the latest iOS 6. iCloud keeps a track of searches and sites visited, which makes it easier to look up for them later on. Pictures can also be posted through safari. Mail has new features like VIP details; basically what you can do is assign some people as VIPs. So when a mail from a VIP comes you will be alerted. Whether the mail alerts are on or off are irrelevant, not matter what you get to know when a VIP emails you.

7. Spectacular photos
People who possess iPhones (4S, 5) or 5th generation iPod will benefit from the new image apps.  Until now we had to use 3rd party applications to get beautiful pictures, but now it has become way too easier.

8. Better App Store
Now more details are available on the App store, which gives a deeper look into the apps. Now there is no need to login in order to get the apps updated. There have also been changes in recommendations, so that you get the expert app advice you are looking for.

9. Cell cellphone & DND
When you cancel an incoming call on iPhone, you have the option to send customized message instantly to the caller and have the option to assign a callback. You also have the option to use “Do Not Disturb” but in this case the calls of VIP assigned contacts won’t be affected.

10. Passbook
Is managing cards a problem for you, Apple’s Passbook might be the perfect solution for you. You can use electronic tickets for movies, boarding passes, discounts, coupons, etc. Passbook also keeps a track that when the discounts are set to expire.